Social Media Marketing is the process of gaining website traffic or attention through social media sites.
Social networking sites act as verbal evidence or more accurately, e-word of mouth. Social networking sites allows its followers to "retweet" or "repost" comments made by others about a product being promoted, which occurs quite recurrently on some social media sites. By repeating the message, the user's connections are able to see the message, therefore reaching more people. As the information about the product is being put out there and is getting repeated, more traffic is brought to the product/company.
Social networking websites are based on building virtual communities that allow it's consumers to express their needs, wants and values, online. Social media marketing then connects these consumers and audiences to businesses that share the same needs, wants and values.
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